Your favorite convenience store, 7-Eleven, has always stood out from the crowd, with Slushies and all kinds of special ready-made options that you could only find under the orange, red, and green number sign. Now 7-Eleven is making sure to cater to all of its loyal customers, announcing that it will begin selling vegan chicken fillets in over 600 stores across Canada. The company has partnered with vegan brand Lightlife to bring warm, ready plant-based chicken directly to convenience store customers.
Lightlife Chicken Fillets will be available in 7-Eleven Canada stores 24 hours a day as a permanent menu item. The new product will be part of Convenience Store’s new Healthy To Go campaign, aimed at providing cheaper, healthier food to people across Canada. The plant-based initiative aims to make plant-based foods more accessible nationwide.
“We would not have been able to introduce herbal products without our partnership with Lightlife,” 7-Eleven Canada vice president and general manager Norman Hower said in a statement. “The tastes of Canadians are changing and we are here in the neighborhood to give them what they want. We are proud to partner with the Lightlife team on this first product on the market that tastes great and checks all the boxes of the plant-based diet.
Vegan Chicken Fillets will join 7-Eleven’s growing plant-based selections. The convenience chain is working closely with Lightlife’s parent company, Greenleaf Foods, to bring more affordable plant-based foods to stores nationwide. The company also announced that in addition to vegan chicken, customers will be able to purchase take-out pizzas topped with the new vegan pepperoni from Field Roast – a subsidiary brand of Greenleaf.
Lightlife’s Vegan Chicken debuted late last year, revealing the exclusive new recipe that blends chickpea and pea protein. Whole Foods Market helped the company launch its new plant-based chicken product. Plant-based chickens aim to reflect the taste, texture, and frying ability of typically plant-based chicken. Currently, 7-Eleven Canda is offering the new plant-based chicken for C $ 6.50 for three tenders.
“We are delighted to expand the availability of our Lightlife Chicken by partnering with 7-Eleven Canada to bring our plant-based protein products to their menus,” Greenleaf Foods President Dan Curtin said in a statement. . “We continue to see strong momentum with our products in the food service industry in North America as more consumers try plant-based foods. This latest partnership with 7-Eleven Canada invites plant fans and curious plant consumers to taste our latest delicious innovation.
While in-person shoppers can find the deals across Canada, home admirers can order the plant-based chicken right to their doorstep through Uber Eats, DoorDash, or the company’s 7Now app.
In the United States, Lightlife is trying to position itself at the forefront of the plant-based chicken industry. By extending its partnership with Whole Foods Market, the company has developed plant-based grilled chicken in more than 500 locations across North America. The new vegan grilled chicken is available at hot bar, cold salad bars, and take out, providing an affordable plant-based alternative to all grocery shoppers.
“Chicken is the most popular animal protein in the United States because it can be used in a wide variety of different dishes,” Greenleaf Foods executive chef Tommy McDonald said last October. “This product works well in hot or cold food applications, and one of my favorite dishes is the New Classic Vegan Chicken Salad from Whole Foods Market.”
7-Eleven and Lightlife intend to capitalize on a growing plant-based chicken market. The global vegan chicken industry is expected to reach nearly $ 19 billion by 2028, according to Grand View Research. Beyond herbal brands, 7-Eleven will join the growing number of large companies looking to herbal development. Most recently, Kentucky Fried Chicken (KFC) announced that it will be making Beyond Chicken Tenders a permanent menu item in all of its stores in the United States.
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