Food and beverage manufacturers continue to prioritize consumers’ growing desire for great-tasting functional foods and ingredients. According to a study published by the Australian macadamia industry and conducted globally on consumers, 80% of individuals seek foods/ingredients containing nutrients to support immunity, 79% seek foods containing fiber to promote gut health, 72% seek foods high in healthy fats, and 72% seek nutrients that support brain power. This research aligns with the continued growth of the functional foods market, which is expected to reach $267,924.4 million by 2027 according to Allied Market Research.
Many people think macadamias originated in Hawaii, but they actually originated in Australia. Hawaii’s success as a commercial producer of macadamias was built on the plant samples brought from Australia in the late 1800s. Hawaii was the largest producer of macadamia nuts in the world until 1997, when at which it was overtaken by Australia.
Macadamias have a lot to offer makers, including health, versatility, taste, and indulgence. In fact, according to Dave Rosenberg, Food Category Manager at family-owned and best-selling NOW® Foods, “As a wellness company, nutritious and functional foods have always been a core part of our lineup. food. We offer a variety of inherently functional natural and organic products, including zero-calorie grains, seeds, nuts, oils, teas and sweeteners. Our mission is to help people live healthier lives, and we believe eating the right foods is a great way to do that.
Three out of four Americans are already familiar with macadamias, but conversion to purchase is only 20%. This conversion drives some of the most popular nuts, such as almonds and peanuts, and other conversions from countries such as China (45%) and Taiwan (34%), according to Australian industry macadamia, and that’s where the opportunities are. “Macadamia nuts have become one of the best-selling items in our extensive line of nuts and seeds,” continues Rosenberg. “Over the years, their popularity has grown as they have become well accepted in the keto and paleo diets. Our delicious dry roasted and salted macadamia nuts and our raw unsalted macadamia nuts are frequently eaten as a snack, but they are also become popular in a variety of dishes.Consumers have rediscovered their cuisines in recent years and have become increasingly interested in adding healthy ingredients to their dishes that add flavor, texture, fiber and Protein Macadamias offer all of this and more.
Macadamias grown in Australia are versatile in their application and rich in nutrients. “Macadamias contain nutrients that support immunity, the brain, and the gut to help with mood and overall well-being, plus they may support heart health and reduce the risk of heart disease. In fact , macadamias are the nut’s main source of monounsaturated fats, which help support a healthy heart,” says Cynthia Sass, Nationally Renowned Plant-Based Registered Dietitian Nutritionist. “Mental wellness and heart health being consumers’ top concerns, brands that can incorporate these benefits into existing or new products will have a competitive advantage,” Sass continues.
Macadamias are suitable for many supermarket aisles. “Australian macadamia nuts have been adopted by ice cream, chocolate confectionery, bakery, spread and snack brands and are a key ingredient in many iconic products in these categories globally. More recently, they’ve really made their mark in the dairy alternatives space, primarily due to the nut’s ability to produce a deliciously creamy dairy-free milk that pairs well with coffee, smoothies, cereals, or with added flavors like chocolate,” says Jacqui Price, Australian Macadamia Market Development Manager. Rosenberg adds that “snacks seem to be the most popular use occasion for our tasty macadamia nuts. It’s a great way to quickly add energy-boosting calories throughout the day as well as delivering super rich flavor and a satisfying amount of protein and fiber.
Demand for plant-based food alternatives continues to grow, with the global retail market expected to reach $162 billion by 2030, according to a new report from Bloomberg Intelligence. This is another consumer demand that macadamias can satisfy. According to Australian macadamia industry research, 73% of US respondents believe that macadamias are a rich and delicious healthy food that supports a plant-based diet. “Macadamia nuts are great for a vegan or vegetarian diet. They add protein and fat and are great for a healthy diet. They pair well with other nuts to add important nutrients and provide a robust, flavorful taste. satisfying,” says Rosenberg.
Macadamia nuts fulfill consumers’ desire for foods/ingredients that also address emotional needs, with Australian industry research revealing that macadamia nuts can evoke an emotion of specialness like no other nut. “With macadamia nuts, consumers can enjoy the feeling of indulging while knowing that they are also contributing to their well-being. This guilt-free indulgence is a truly unique position, occupied almost exclusively by macadamia nuts,” Price says.
Overall, macadamia nuts provide functional and emotional benefits that appeal to consumers and, in turn, have the potential to help food brands succeed as they innovate based on the needs of today’s consumers. “As an industry, we would like to challenge food brands to be even more innovative with macadamia nuts, especially given the capabilities of our processing sector to supply macadamia nuts in a wide range of formats. suitable for a variety of business requirements,” says Price. “We are excited to see how American manufacturers can share the uniqueness of Australian macadamia nuts with Americans.”
About Australian macadamias
Australia is the world’s largest producer of macadamia nuts and macadamias are Australia’s fourth largest horticultural export. There are around 800 growers producing over 46,000 tonnes* per year, with 75% of the harvest exported to over 40 countries.
* One ton equals 1,000 kilograms and is approximately 2,204.6 pounds.
About Australian Macadamia Industry Research
In late 2020, Australian Macadamias commissioned research based on 6,014 individual consumer surveys in Australia, China, South Korea, Japan, Taiwan and the United States. Led by the Singapore regional office of independent research agency Kantar, the research was conducted between August and October 2020, with results delivered in December 2020.
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