Probably my favorite piece of neon in town. XO
Some time after Capitol Hill’s beloved little (“small” as in 830 square foot) brunch announced its “GlowUp” campaign to fund the construction of a much larger location elsewhere on the Hill, an anonymous donor contributed $50,000 for the mission. The donation provides the generous contributor with an exclusive lifetime “SPEED PASS”, which allows them and three guests to skip past the restaurant’s famous long queue whenever they wish. Along with the TSA pre-check for mimosas, the donor also gets free breakfast for four at the new location for the next two years.
In a phone interview, 35-year-old institution owner Julie Reisman said the contributor didn’t say much, just that they liked the neighborhood and liked the idea of investing in the culture of the community, of which Glo’s is very much a part. She encouraged anyone else who likes to invest in the culture of the community to contribute (or deposit some serious money) as the restaurant continues to work toward its goal of raising $350,000 by April 15. So far, the campaign has raised nearly $203,000.
Like all of these kinds of campaigns, Glo’s Glow Up offers fun incentives for top donors. $5,000 gets you breakfast for two on your birthday for as long as you have them; $10,000 buys you breakfast for two for a year; and $25,000 gets you free breakfast for the rest of your life. The pot currently includes a $25,000 donor, who will now always have a place to eat a perfect plate of Eggs Benedict.
Much higher than expected construction costs (thanks, pandemic) prompted Reisman to try to fund the overrun. Like Capitol Hill Blog reported earlier this month, Reisman has already reached out to friends and taken out loans to fund the move. If they don’t reach their goal, “we will, but it never hurts to ask,” she said.
Reisman decided to move last year after learning the owners planned to sell. “We were either going to let it happen to us or make it happen ourselves,” she said, and so she decided to try to make it happen.
The place where it will happen. XO
The new location on Broadway doubles the indoor space Glo’s will work with, meaning the days of cigarette butts in faces and seats next to bathrooms will come to an end. The larger surface area, built by the capable hands of Mētis Construction, will mean that Glo’s can cater to larger and smaller crowds than they currently do. A breakfast counter will only serve solo diners, and booths and banquet seating will suit parties of six, eight or even ten. An outdoor terrace will accommodate even more.
The food and drink offer will also be expanded. Reisman plans to offer espresso and a limited cocktail menu including brunch classics such as Mimosas and Bloody Marys.
The proximity to the Farmer’s Market and the park will also help evolve the restaurant’s community meal program. For the past two years, staff members have provided free meals and coffee to those in need, including homeless neighbors and even first responders beaten from a shift. Customer donations fund the program, which has distributed 6,500 free meals over the past two years, according to Reisman. In the new location, she hopes to partner with the market to help feed people, offering her kitchen and staff to cook and distribute donated food.
Barring the onset of World War III or some other concerning deadly variant, a successful fundraising campaign will put Glo’s on track for a fall opening date. If you want to give this cute little breakfast sandwich factory a go, then drop your dollars here.