Breakfast

Can Wendy’s knock McDonald’s off the breakfast throne?

Can Wendy's knock McDonald's off the breakfast throne?

McDonald’s (MCD) – Get the McDonald’s Corporation report fast food breakfast pioneer. The chain makes about 25% of its sales during the morning hours, but it faces increasing competition.

Starbucks (SBUX) – Get the Starbucks Corporation report has only been on the national scene since 1992, but the upscale Seattle coffeehouse chain has changed the morning equation. It used the cafe as its main draw, capturing a higher ticket price than McDonald’s and sort of opening up the idea that breakfast could be a competitive part of the day.