Tide will sponsor Erik Jones in the Bristol dirt race. Image by Petty GMS Motorsports.
As the NASCAR Cup Series (NCS) returns for the second consecutive season, Petty GMS today announced a partnership with Food City, Gain and Tide during a press conference at Bristol (Tenn.) Motor Speedway. For the NCS Food City Dirt Race on Sunday, April 17, teammates will represent two cleaning champions – the coolness of Gain versus the power of Tide. The #42 Chevrolet Camaro ZL1 driven by Ty Dillon will feature the Gain brand, while the #43 Chevrolet Camaro ZL1 driven by Erik Jones will feature the Tide brand as a presenting partner.
After last season’s successful debut, Bristol Motor Speedway will once again be transformed from a high-banked concrete oval into a favorite dirt racing venue for the Food City Dirt Race. It will be only the second time the cup series has been featured on clay since September 30, 1970, when Richard Petty, current president of Petty GMS and inaugural member of the NASCAR Hall of Fame, won at the North Carolina State Fairgrounds near Raleigh. .
For the first time in NASCAR’s modern era (1972-present) and only the 12th time in history, the Cup Series will be held on Easter Sunday, and of the previous 11 Easter races, five have also been held on dirt tracks.
“Food City is proud to partner with Petty GMS and Procter & Gamble to sponsor this great partnership which combines two iconic brands – Gain & Tide with two seasoned riders – Ty Dillon and Erik Jones in hosting the second annual Food Race City Dirt,” says Steven C. Smith, President and CEO of Food City.
Gain’s bright green and orange color scheme will adorn Dillon’s No. 42 Chevrolet, marking the brand’s return to NASCAR competition since 2018. The “Smell Ya Later!” the design will feature Gain branding on the hood and sides.
“I am delighted to have Food City and Gain teaming up with the No. 42 team for Bristol,” said Dillon. “Racing on clay last season was a fun experience that I can’t wait to do again. Having our two Chevrolet Petty GMS’s carrying well known laundry brands is a great opportunity for Erik and myself. Also, in my lifetime, we have never raced on Easter Sunday, so I look forward to celebrating this special day with my family in a different way this season.
Tide’s recognizable logo, the distinctive orange and yellow target, is found on the hood and sides of Jones’ No. 43 Chevy. The design, which is the same scheme as the 25-year-old in 2021, includes a nod to Tide’s rich NASCAR history with the addition of the iconic Petty Blue. The duo will look to “Fight Dirty!” together as the series embarks on the face of the earth.
“Having Food City and Tide return to our #43 Chevy for the Food City Dirt Race is a proud moment for our Petty GMS team,” Jones said. “We had a strong run, finishing ninth, last season in our Tide Camaro and hopefully we can improve on that effort again next month. Food City and Tide have a long history in our sport and I’m excited to continue to be part of the next chapter.
To celebrate the partnership of a dirt track and two cleaning champions, Gain and Tide is teaming up with Food City and Petty GMS for the “Ultimate Dirt Race” contest. Participants have a chance to win a $1,500 Visa gift card or other prizes. For full rules, please visit www.foodcity.com.
The Food City Dirt Race at Bristol Motor Speedway will air live on FOX Sunday, April 17 at 7:00 p.m. ET. It will also be broadcast live on Performance Racing Network (PRN) and SiriusXM NASCAR Radio.
— Small GMS Motorsports —