McDonald’s and Wendy’s face a new quick breakfast challenge

McDonald's and Wendy's face a new quick breakfast challenge

For decades, McDonald’s (MCD) – Get the McDonald’s Corporation report dominated the fast food breakfast game. It wasn’t the only player but it was the market leader, in part because of the familiarity of its menu. The Egg McMuffin and Big Breakfast may not be top notch high end food, but they were comfort food.

Wendy’s (MAGNIFYING GLASS) – Get Wendy’s Corporate Report re-entered the breakfast market with unfortunate timing – right around the start of the pandemic. Just when people stopped following a normal work schedule, the fast-food chain introduced its breakfast menu.