FALL RIVER — Need a pick-me-up? There’s a new boutique that just opened in downtown Fall River that’s sure to sweeten your day.
From creatively designed cake pops and personalized cookies to loaded pretzels and various chocolate confections, you’re sure to find some of your favorite things at pop-culturewho moved to 10 Purchase St., Suite 100, in early March.
For owner Lisa Petrizzi-Geller, welcoming her first curious customers to the retail space next to thyme flowerfelt surreal.
“I get a lot of great comments, people coming in and saying, ‘Wow, that’s so cute, that’s so awesome,'” she said of pop culture Opening on March 10. “It went really well. I was really surprised.”
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Although her specialty is cake pops – which she describes as “YUM on a stick” – this upside dessert stop is a great spot for a number of delicious offerings.
And it all started when Berkley resident Petrizzi-Geller decided to turn a hobby and passion into a business.
“If you asked me 10 years ago if I would design cakes and cookies, I would say ‘no, I can barely draw a straight line’…but here I am,” she said.
According to Petrizzi-Geller, her love for cake pops began in 2013 as a positive outlet to help through tough times.
The single mother-of-three was newly diagnosed with breast cancer in 2012 after being in remission for 10 years and was undergoing treatments while awaiting her double mastectomy.
“It was kind of therapy for me,” she said. “It was something for me to do, something to focus on having cancer and treatments and maneuvering all of that.”
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A former real estate agent, Petrizzi-Geller wasn’t working at the time and started experimenting with cake pop recipes she found online. After posting her designs on Facebook, she started getting requests from friends and family to make them for their upcoming events.
“From there it started to snowball,” she said, and after surgery the following year in 2014, Petrizzi-Geller decided to take the plunge.
She began selling her treats at various local vendor and craft shows, and slowly grew her business through social media, shows, and word of mouth, eventually expanding her horizons to include cakes, cookies, and other personalized sweets to his repertoire.
Petrizzi-Geller has run the business from his home kitchen under Massachusetts country food laws since 2014, before recently expanding into his own retail space.
After searching for years, she came across the building in Fall River — 10 Purchase St., Suite 100 — which was all built and ready to go.
She said the owner of Thyme Blossom hosted Italian deli-type pop-ups there, before renting the space to Pop Culture because “it seemed like we were going to be good for each other.”
Petrizzi-Geller signed his lease in mid-February and held his first pop-up on March 10, from 10 a.m. to 3 p.m., which drew a decent crowd of locals, many from the business community. Her regular customers also followed her to her new home in Fall River.
“I was touched by the people who came out and those who followed me there…it was really, really nice,” she said.
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So what kind of treats await those looking to satisfy their Pop Culture sweet tooth?
Cake pops, of course, with a range of uniquely designed vanilla and chocolate pops to choose from. Other delicacies sprinkled throughout his shop include chocolate covered Oreos, double-stuffed Oreo gift sets, giant chocolate-dipped marshmallows, chocolate-covered Rice Krispies candies, Devil Dogs and Twinkies, coated loaded pretzels of chocolate, a cup of chopped Reese’s Peanut Butter, Butter Finger Bars or Snickers, edible cookie dough, and hot cocoa bombs.
Petrizzi-Geller said her Oreos and cake pops were top sellers, but the most popular opening week was chocolate-covered Twinkies.
Spring is here and so are their spring-themed cake pops, so place your Easter order now.
For now, Petrizzi-Geller will host pop-ups at Pop Culture two or three days a week, likely Thursdays and Fridays, before hopefully setting regular times. Customers can also stop by appointment for pickup orders.
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“I’m a one-woman show and I need to be able to do most of my work and get weekend orders ready at the start of the week,” she said.
Petrizzi-Geller, who has built a clientele over the years at her Berkley base, said most of her business comes from custom orders. If you can imagine it, it can do it.
“People really love this specialty item for their events,” said Petrizzi-Geller, who handles requests for everything from birthday parties to first communions to corporate gatherings.
She’s still acclimating and moving operations from her home in Berkley to her boutique in Fall River, so pop culture is in a period of adjustment. But Petrizzi-Geller is excited to embark on this new journey.
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“I don’t feel like I’m overwhelmed with the boutique opening, I feel like it was meant to be,” she said. “I’ve been quiet about it, which is a little surprising to me. …it just feels right.”
The separation of work and home life, Petrizzi-Geller said, is definitely an added bonus of Pop Culture’s latest movement.
“Little by little, my house no longer looks like Willy Wonka gone bad,” she joked.
Petrizzi-Geller said she would eventually like to hire an extra pair of hands to help her with day-to-day tasks so she can focus more on the creative side. “When you do everything, something stays behind,” she said.
For now, you can catch her there almost every day taking and preparing orders, and hosting passing clients looking for a sweet weekend away from work.
It also plans a grand opening on Friday and Saturday April 1 and 2.
Those interested in going through the store should check out its Facebook page at https://www.facebook.com/lisaspopculture/ to see when the pop-up will be open for the week.