Food conglomerate’s first DTC brand, Gooey, rolls out to nearly 2,000 stores nationwide in just seven months since launch
NEW YORK, March 22, 2022 /PRNewswire/ — Stardaya modern food company designed for today’s consumers who want to buy healthy, responsible food from home or wherever they are, today announced a distribution partnership with Kroger. Sticky snacksStarday’s popular chocolate hazelnut spread that packs all the flavor without the palm oil, dairy or artificial flavors, will be available at nearly 2,000 Kroger-owned locations, including Mariano’s, Ralphs, Frys, King Soopers, among others – making it easy for people to get their favorite healthy chocolate snack when shopping in stores.
Starday launched in August 2021 with Sticky snacks as the first brand under the Starday name. The brand aims to make snacking fun again by creating responsible and better-for-you versions of childhood chocolate favourites. Gooey’s first product is an absurdly delicious, low-sugar, all-natural, vegan, gluten-free, and palm oil-free chocolate hazelnut spread.
“Our large-scale partnership with Kroger, the nation’s largest grocery chain, marks an important milestone for Starday. This rollout comes approximately six months after our direct-to-consumer launch, establishing Gooey as one of the first digital brands fastest to reach We are thrilled to partner with Kroger and honored by their validation of our data-driven approach to creating and evolving food brands,” said Caroline McCarthy, co-founder and vice president of growth at Starday. “But more importantly, this partnership means Gooey is more accessible to more people. The key for us is to meet people where they are – and for a lot of people, that’s in a grocery store. “
Hot on the heels of Gooey’s success, Starday also successfully launched ALL DAYa spicy strength of seasonings for the home cook, which was developed and perfected by the co-founder of Starday Lena Kwakformer culinary strategist and innovator in a 3-Michelin star restaurant. 2022 will see the launch of several additional innovative brands and products from the Starday team.
When developing its brands, Starday analyzes thousands of data points to identify measurable areas of unmet need, relies on iterative quantitative and qualitative testing to refine key product and brand attributes, and performs in-depth prototyping. With these data points driving their creativity behind brand building, Starday creates better-for-you food brands that consumers want to eat, using high-quality ingredients and practices that minimize environmental impact.
For more information on Gooey, visit gooeysnacks.com.
Starday is a next-generation company that creates innovative food brands through the lens of responsibility, better-for-you ingredients, and data. Leveraging software industry best practices to enable speed, efficiency, and empathy in food and beverage product development, Starday creates products that reflect what consumers want to eat. Starday was founded by Lily Burtis, Chaz Flexman, Lena Kwakand Caroline McCarthy and is backed by world-class investors and operators, including Equal Ventures and Slow Ventures, with additional backing from Haystack, Great Oaks, X Factor Ventures, Alpha Bridge Ventures and executives from companies like Instacart, Blue Apron, Away and Olive and June. Learn more at stardayfoods.com.
SOURCE Starday Foods