A restaurant concept focused on delivery has developed for the second time in as many years.
AM Kitchen Co. opened an outpost last month in the Regency food court, where the company operates a so-called shadow kitchen that prepares food from six in-house concept restaurants for delivery and take-out orders. taken online or using on-site kiosks.
It is the second location for the company, which also operates a food court that offers seating at 9545 Amberdale Drive in Chesterfield County.
AM Kitchen concepts focus on breakfast and include Anniebell’s Chicken & Waffles, Da Best Damn Breakfast, Breakwich, Breakfast Chick and The Flapjack Hut.
Company president Curtiss Stancil said using multiple brands helps cater to multiple types of customers in a one-stop shop.
“You might have a family, but the kids want pancakes and the mom is eating healthy, so she wants a healthy option,” he said. “We can pack it all into one order.”
The company also operates the Chinwe Jollof Bowl African cuisine concept, which launched in September and features West African rice bowls accompanied by grilled beef and other meats. The concept was inspired by Stancil’s conversations with former Nigerian education secretary Chinwe Obaji, whom Stancil met while on a business trip to West Africa.
Stancil estimated that it cost him around $70,000 to establish the Regency outpost. He said the ghost kitchen allowed him to launch multiple restaurant concepts while keeping costs down.
“I am a gourmet and I want to create brands. If we had a traditional brick and mortar, there would be hundreds of thousands to build each,” Stancil said. “It’s the intersection of food and technology and it really keeps costs down.”
Stancil launched AM Kitchen in 2020 in response to pandemic-related shutdowns that wiped out operations at his restaurant business Curtmont Catering, which he founded in 2015.
“I felt like we couldn’t just die, so we turned to an on-demand business,” Stancil said.
AM Kitchen first launched the Anniebell’s Chicken & Waffles concept from Hatch, a food and drink incubator in Manchester.
In addition to its in-house concepts, the company also licenses third-party restaurant concepts such as Mariah’s Cookies and Mr. Beast Burger.
This experience motivated Stancil to try to self-dismiss. Starting this month, food service company FDY Inc. will offer AM Kitchen menus at Charlotte Douglas International Airport in North Carolina. Another AM Kitchen restaurant concept is set to launch this spring.
The company has 12 employees. Curtmont Catering continues to operate, but now under the AM Kitchen banner.
AM Kitchen joins the Regency listing as the mall undergoes a substantial redevelopment into a mixed-use destination with hundreds of apartments and new anchor tenants such as Surge Adventure Park and NOVA Aquatics. Sheetz intends to build a convenience store at the mall.
In other local ghost kitchen news, ChefSuite is working on a West Broad Street ghost kitchen in which it will rent space to people to operate their delivery-only restaurants.