The Pound Cake Man expands with location in Greenville SC

Jeff Bennett, middle, owner of The Pound Cake Man, with his two sons, Austin, left, and Alex at their Clemson store.

Jeff Bennett, baker, owner and founder of The Pound Cake Man Bakery, says he never imagined his career in videos would eventually lead to him finding sweet success as The Pound Cake Man.

Bennett has spent most of his career as a professional videographer. Her journey includes some dream jobs, as well as a number of amazing experiences. During her career, Bennett has co-hosted and directed television shows, produced music videos for stars like Dolly Parton and Reba McEntire. In addition, he has been an entertainment journalist, has worked in television in the Cayman Islands, and has also been a video producer for Clemson, where he has traveled with the football team.

He left it all behind for the love of pound cake.

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“I started baking birthday cakes for co-workers when I worked at Clemson’s communications center,” says Bennett. “My grandmother was a talented baker and was known as the ‘red velvet cake queen’ of her neighborhood. I tweaked her pound cake recipe a bit and created my own cheesecake frosting cream. After that I kept getting requests to make one for friends and for other business events. And it just took off from there.

Bennett’s father, George Bennett, a former director of IPTAY at Clemson, brought his four-quarters to press conferences and meetings.

“At an event Tommy Bowden (former head football coach at Clemson) said he expected to find my banana pudding pound cake waiting for him at the pearly gates of heaven,” says -he.

A slice of pound cake with cream cheese from The Pound Cake Man

Bennett is still getting used to his success around something as simple as pound cake.

“A pound cake is not a fancy cake,” Bennett says. “It’s a no-frills recipe that’s basically a pound of each ingredient – butter, flour, sugar and eggs – that’s it.”

Yet there is something very special about his four-quarters.

Playing with the ratio of ingredients, Bennett perfected his own version and experimented with different flavors – like banana pudding which he says remains his most popular.