“We are thrilled to partner with US Foods to create a dynamic dining experience for our guests that is reminiscent of how Emmitt played the game,” said Jim Hensley, chief operating officer at Emmitt’s. “The US Foods team understands what we are looking to accomplish and raises the bar for everything Emmitt touches to ensure he meets his high standards. US Foods provided the strategic approach necessary to a company of this size. The Strip is making a comeback and we’re excited to elevate the experience with this launch and beyond.”
As part of the agreement, US Foods will supply Emmitt’s, The Player’s Lounge and The Deck, helping to provide a high-quality experience for dining, parties, concerts and private events. In addition to the locations, US Foods will also partner with the brand’s test kitchen at the Trilogy site in Vegas for the production of events and the development of new products.
“We are honored to have cemented a partnership with an established and trusted company at every level,” said Emmitt Smith. “Partnering with a legacy American brand was important to us as we determined how to bring best-in-class food offerings to this business.”
Beloved across the country, Emmitt Smith will lend his business expertise to his restaurant and E-Kitchen efforts, to provide a dynamic space for world-class entertainment professionals. The E-Kitchen will combine US Foods’ innovative products and restaurant operations expertise with the all-time leader in NFL history.
“As part of our brand promise, we are committed to helping foodservice operators succeed with innovative products and expert tools and resources,” said Bernie Orsini, regional president for US Foods. “We are delighted to support the team at Emmitt’s and look forward to providing them with high quality, on-trend products to support their exciting menu offerings.”
Continuing this partnership, US Foods will partner with Emmitt to give lucky winners of a loyalty contest the opportunity to participate in the Emmitt Smith Golf Tournament. The loyalty contest will feature the Emmitt’s and E-Kitchen menu.
About Emmitt Smith
Emmitt James Smith III is a professional football icon, businessman, entrepreneur and family man. A Pro Football Hall of Fame running back, Smith played 15 seasons in the National Football League (NFL) as the cornerstone of the Dallas Cowboys’ offense for 13 of his 15 professional seasons. Legendary 1990 first-round draft resume includes three Super Bowl championship rings, eight Pro Bowl appearances, NFL 100 all-time team member, and record holder as top rusher of all NFL times (a record that still stands today). After his playing days, Smith transitioned into exploring various ventures, including football analyst, author, and an appearance on ABC’s hit show, Dancing with the Stars. As a businessman and entrepreneur, Smith runs several companies spanning real estate, construction, technology, and hospitality.
About Trilogy Group F&B, LLC
Owners and Operators of Emmitt’s Las Vegas Restaurant and Venue located at VegasTrilogy Group brings the footballing legend’s personality and class to life in this new hotspot. Chris Schröder is the Managing Member and brings extensive experience in the branding and hospitality industry, including many legacy projects in Vegas. Robert Low and his team, Springfield, Missouri bring a wealth of knowledge, experience and resources to the project. Finally, EJ Smith Enterprises, LLC manages the Emmitt Smith likeness and branding throughout the property.
About American Foods
With the promise to help its customers Do it, US Foods is one of America’s largest food companies and a leading foodservice distributor, partnering with approximately 250,000 restaurants and foodservice operators to help their businesses succeed. With 69 full-line locations and more than 80 cash and carry stores, US Foods and its 28,000 associates provide customers with a broad, innovative food offering and a full suite of e-commerce, technology and business solutions. US Foods is headquartered in Rosemont, Ill. To visit www.usfoods.com to learn more.
Doing the right thing defines who we are as a responsible company and integrity is fundamental to everything we do.
As we strive to be a global F&B outlet, ESG is integrated in all aspects and will play an important role in helping businesses grow and thrive. As we strive to be a market leader in our industry, we recognize that stakeholders are increasingly interested in how we do business, where and with whom we do business and at the level of our ambition and our actions to integrate and manage ESG (Environment, Social and Governance) in our business operations.
Our commitment to improving our social and environmental performance demonstrates a strong, knowledgeable management attitude and a values-driven culture that is both alert and responsive to the challenges and opportunities of doing business responsibly and sustainably.
SOURCE Trilogy Group F&B, LLC